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Successfully internationalizing B2B business: important facts 

How you will be successful in new markets abroad
Just 21 percent of medium-sized companies are engaged in international business. This comparatively small number provides enterprises with a great opportunity to venture into international commerce and boost their growth potential. This Whitepaper will give you insights into the key elements of success.

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7 concrete recommendations for successful internationalization
This Whitepaper highlights the status quo of small to medium sized business internationalization while defining the companies for which an expansion into foreign markets actually makes sense. Using 7 specific tips, we will look at the challenges companies have to anticipate when conquering international markets and how they can be mastered. The best practice model implemented by a medium-sized company that now generates more than 85 percent of its sales abroad completes the Whitepaper.



Content of the Whitepaper:

  1. Foreword
  2. Studies: internationalization of SMEs is stagnating
  3. For which companies is internationalization a good choice?
  4. Seven concise recommendations for conquering markets
  5. Best Practice: Medium-sized Kärcher was able to increase sales and awareness
  6. Conclusion

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